Because of my love of travel, I often search for excellent tourist and off-the-beaten-path destinations. This led me to contemplate the role of an seo agency. Here’s what I mean: When you use Google to find a hotel, a youth hostel, a campground, an attraction—anything at all, really—you are subjecting yourself, not just to random search, but to the successes, failures, and oddities of the world of search engine optimization. Perhaps Google’s algorithm has correctly determined that the results you see when typing “hotels in Florence Italy” are the best, most optimal results. But perhaps, instead, you find a lesser website with fewer quality offerings, listed far above the more prominent and reputable offerings. (I just made up that example, by the way, it doesn’t reflect my real experience.) That could be the result of some genius SEO firm placing their client’s website far above the competition, based on their ability to manipulate search results. Great work for them, but not necessarily the most useful results for you.